The New York Times
By Stuart Elliott

Weeks ago, a popular commercial that fought smoking among teenagers and young adults as part of the “Truth” campaign returned after a six-year absence.

Now, two new commercials based on the original are due to appear, along with efforts in the social media that were not possible when the original commercial made its debut in 2004.

The original commercial, sponsored by the American Legacy Foundation, used an imaginary dangerous product called Shards O’Glass Freeze Pops — ice pops studded with pieces of broken glass — to cast aspersions on cigarettes and cigarette marketing.

It made its first appearance during the Super Bowl on Feb. 1, 2004, and the foundation brought it back during the premiere of “The Real World: New Orleans” on MTV on June 30.

The two new commercials continue the device of presenting the chief executive of Shards O’Glass to talk to the camera about the concept of selling products that are deliberately dangerous when used as directed.

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