Fidelity: Around The World

When we were given the task of creating a spot that would speak to Active Traders, we knew it needed to be a spot that would capture their attention with the TV volume turned off. It had to be something that could stand out from the overcrowded investment jumble and jargon. And it needed to speak our target with intriguing visuals, and simplistic copy. So we created a whole new white paper world of investment opportunity and introduced our new International platform to Active Traders by taking them inside of it. And by guiding them around the globe, we showed them exactly how far their money could go.

So we created a whole new white paper world of investment opportunity and introduced our new International platform to Active Traders by taking them inside of it. And by guiding them around the globe, we showed them exactly how far their money could go.



GLOBAL BLUEPRINTS
While simultaneously writing our script, we first sketched out the cities we wanted to visit in our paper world and mapped out our International route, complete with iconic landmarks and accurate building placement. Then we searched for cut-paper models and imagery for inspiration as our animation studio created a detailed storyboard for the camera movement.

INTERNATIONAL ICONS
After much discussion as the best way to go about building our world, we decided that constructing it in digital CG would be the best route to take. These are some of the landmark models that our animation company created throughout our travels.

No Passport Necessary
Our new world is finally complete. Travel along with Fidelity right from your living room with the currently running “Around the World” spot.

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