truth: Fair Enough

"Fair Enough" was the world’s first 60-second sitcom. We took the copy for the scripts straight from the files of Big Tobacco. They wrote it down; we just acted it out. Hilarious, yet really disheartening when you stop and think about it. We treated the whole campaign like the launch of a new TV show. Episodes were reviewed by entertainment writers. Outdoor and print promoted the program, but included facts about Big Tobacco. There was even a spin-off comic strip.