Titleist: Leadership – Trust

For the past 15 years Titleist has created a leadership campaign to communicate how more of the world’s best players choose to play a Titleist golf ball. This year’s campaign is about trust. The game of golf is all about trust. You have to trust your swing, trust yourself and trust your equipment.

TV

The “Trust” campaign includes 6 unique spots: Preparation, Moment, Names, Yardage Book, Slats and Tee It Up. They all feature many of the world’s top players and the ways that they trust their Titleist golf ball.

BEHIND THE SCENES

Below are some images of our rainy shoot days in Scotland. Irish professional golfer Rory McIlroy was pretty familiar with working in these elements. The yardage book was a graphic element that influenced one of our spots.