Timberland: Rain

While most outdoor companies pit man against nature, Timberland’s “Rain” spot takes a more altruistic approach. We wanted the world to know they make tough outdoor gear that gives you the confidence to embrace nature, rather than battle it. After all, being at peace with forces more powerful than us is a lot better than being at odds.

They sold a ton of jackets and their classic yellow boot made a guest appearance.

This spot about a surprising journey traveled well. Using rich media banners, the film was passed around quite a bit online from friend to friend. In the UK, people were convinced the ad featured David Beckham and blogs were riddled with the rumor, which of course

wasn’t the case, but it made for some nice chatter in the digital world and drew a lot of attention to the film, and of course, Timberland.