Small Clients Big Ideas: Some Pretty Ugly Posters

Mulberry Road is a children’s boutique in Boston. Located just off über-chic Newbury Street means there is plenty of pretty for sale. But occasionally they get a request for some Ugly.

WE NEEDED AN UGLY FACE

Typeface that is. Of all the typefaces in the world nothing seemed to be ugly enough, or pretty enough for that matter. So we created a unique typeface that could carry the right tone of the headlines and reflect the genuine appeal of the product.

Designing a typeface is a complex art based on some pretty heavy mathematics. Since you have scrolled down this far, we will share with you the proprietary equation used to complete our unique letterforms. Please try to keep this to yourself.