National Journal: What Leaders Follow

Long an inside-the-beltway oracle, National Journal began to see the relevance of its deep, analytical reporting slip amidst the rise of tabloid journalism. So in 2010, the news organization underwent a complete rebranding, consolidating the look and feel of its publications and overhauling its web and mobile presence to become digital-first. They wanted to capture that dynamism in a launch campaign, reminding DC power brokers that National Journal—now more than ever—is what leaders follow.